Involve Everyone

In talking with your team during an all-hands meeting, one volunteer recounts an amazing on-site story to the group. You immediately know this is the perfect story for your organization to share with your donors and prospective audience.

Then it hits you. Sharing for your organization is not easy. The steps spill out in front of you. You will have to ask the team member to type up the story and send it you by email, or you yourself will have to compose it. After, you will need to send it over to your web developer, negotiate the hourly rate to update the site. Once a work order has been put through, you will send over the article and wait for it to post. And wait. And wait. When it finally goes up, the only thing you can see is the one typo that escaped you before sending it off to be published.

But we manage everything internally….

While you may be faced with varying degrees of this same situation, the reality is the same: your website, and its message, are not under your control. The raw creativity and productivity of your team always jam at the same bottleneck — you rely on someone else to update your website.

You may even be your web master, managing the website and updating articles. You collect information from your team from time to time, and when you have a spare moment from your official duties, you switch your hat, and manage the website, adding information you’ve collected.

Your situation is markedly better than many others, but still less than ideal. You still sacrifice time from your real work. You still have an all but subconscious resistance to sift through your teams ideas.

When is it easy enough?

There should be zero resistance for a employee or volunteer to float an idea past you, get the okay, and update the website themselves. Imagine the benefits.

• You are no longer required to take time away from your official duties to deal with a webmaster, or be your own webmaster
• Volunteers or employees are allowed to post and edit their own stories, links or media. They get a little boost every time they see their contribution appear on the site.
• Your team can express themselves in their own words. They are no longer twice removed from the content they’ve created.
• The system is a positive feedback loop. Instead of putting more effort in then you get benefit out, you are creating a system that encourages your team to come back again and again, building your organization’s image and message.

We want to be the people who keep your site up and running. When it comes to what your site says, what it does, who it reaches — well, that’s up to you. Through our Managed CMS Services, we ensure that you and your team have control, no webmaster. Find out how to get started.

My team is non-technical

If you can write an email, you can update the website. Non-techies will have as easy a time as the most seasoned computer veterans. You also don’t have to give every team member the keys to the kingdom. Our CMS solution lets each person on the team take a different role, limiting the information they can add or edit. A volunteer can login to our CMS and write an article without fear that clicking ‘save’ will make the website disappear in an instant. Through managed CMS services, you can rest assured that no article submission from your team will send the website into the void. Learn more about roles and permissions.

Your team rocks

Although a business cliche, your team is your greatest asset, just as children are our future. They are required every day to accurately express the goals and desires of your business to customers. That isn’t a tap that gets turned on and off. Capturing those feelings from your team and putting them on the website in a streamlined system is a great way to keep your presence online not only true, but also fresh. Nothing seems less attractive than a website where it is obvious the content is not only old, but written by someone who has only a passing idea what the company is really about. Start managing your website with our managed CMS Services.